Analyze: Review win/loss

Understand how the number of contacts on the deal affects your win rates. Is there a minimum number that you should aim for every deal?

For this insight, we automatically exclude deals from the analysis where there are no active prospects.

Director, VP, or C-level? See how having powerful stakeholders on your deals compares to having no power on your deals. Find out who you need to engage in your deals to increase your win rates.

Power is considered to be in a deal where 75% of active participants have Director, VP, or C-level titles. For example, we show the following data points:

For this insight, we automatically exclude deals from the analysis where we couldn't identify recognizable titles for 75% of the active prospects.

The following table shows which titles we map to the 3 levels we show:

The following titles are not recognized as power on the deal:

Any participants with a title that we can't recognize, or can't identify are considered as "no power".

Do deals that close in a shorter time have a higher win rate? What’s your golden deal length? See how the length of time it takes to close a deal affects your win rates.

In addition to general criteria, we automatically exclude deals with no activity from the analysis.

Is your team closing a few of the big deals, or many tiny ones? See how the size of the deal (based on the deal value at the time of close) affected your win rates.

For this insight, we consider all deals that meet the general criteria, without any additional exclusions.

See how the number of calls between you and your prospects throughout the deal cycle affected your win rates.

In addition to general criteria, our analysis excludes deals where there are no calls at all. If there are calls, it excludes deals where there are no active prospects.

Which of your competitors help you win deals, and which ones stand in your way? This insight compares win rates for deals where the top 3 competitors were mentioned alongside mentions of all other competitors, and deals where competitors weren’t mentioned at all.

How do we define a competitor mention? Glad you asked :-) The insight is based on the competitors tracker. For the best results, we recommend the tracker is set to catch instances of competitor mentions in both calls and emails (don’t change the tracker name - Competitors - otherwise you’ll break it).

Stay sharp! - unlike other insights, a deal CAN appear in more than 1 graph bar when more than one competitor is mentioned.

Our analysis shows all deals that matched the general criteria, comparing those where defined competitors were mentioned with those where they were not.

Measure how the mention of any tracker impacts win rate. See how using tracked words and phrases (or not!) has affected your sales.

For trackers where you've set up capture of "separate phrases", each word or phrase is shown in a separate column.

Our analysis shows all deals that matched the general criteria, comparing those where the tracker was mentioned with those where they were not.

To get meaningful insights, leverage your CRM fields to filter for a business use case you’re interested in. For example, you might filter for new business or renewals.

Qualifying deals have to meet general criteria for all deals, and then in addition each insight may have additional criteria. The additional criteria are set per insight (as explained in full per insight above), which is why you may see inconsistent numbers of qualifying deals per insight.

Download the CSV to see a full list of deals that match the board filters, including deals that did not qualify, and why.

When you click Insights on a deal board and open Deal Insights, we automatically copy the board's team and CRM filters (if applied) and use them in Insights. You can easily change the filters within Insights to take a look at a certain group of deals (changing filters in Insights does not affect the deal board.